About

We're building the counter-side line of defense for retail fraud.

AsliVerify is a Toronto, Ontario company. We sell to retailers; we ship to their fraud, returns, and finance teams. Our product is the verification layer that runs before the refund, before the reverse logistics, before the chargeback window opens.

Principles

The bets we've made about how this should work.

Verification is a workflow, not a kiosk.

Counter staff have enough to do. AsliVerify replaces not a single process — it adds a verdict that arrives before the receipt prints.

Honest returns move faster.

The measure of success is the speed of the legitimate shopper, not the friction we add to the fraudulent one.

Store the audit, not the picture.

Photo data ages out. The verdict, timestamp, geo, and manager record do not — they live as long as the chargeback window is open.

Founder

Built by an operator.

Portrait of Feroz Amlani, founder of AsliVerify

Feroz Amlani

Founder & CEO

AsliVerify was founded by Feroz Amlani, who brings 10+ years working with brands and retailers, plus hands-on Amazon experience. Toronto, Ontario. LinkedIn

Get in touch

Tell us about your returns operation.

We'll come back within two business days with a pilot proposal and a configuration for your top SKUs.